PACKAGING MATERIAL INTRODUCTION
What is a packaging material?
Packaging materials is the general term for the materials used to manufacture packaging containers and to make up the packaging of a product. Packaging materials are mainly paper and cardboard, plastic, metal, and glass, but also include bamboo and wild rattan, natural and chemical fibres, composite materials, cushioning materials, nano-materials, barrier materials, anti-static materials, biodegradable materials, etc.; they also include packaging auxiliary materials such as adhesives, coatings and some auxiliary materials.
The principles of packaging materials selection
1. Principle of reciprocity
In the choice of packaging materials, the first should distinguish the nature of the packaged goods, that is, they are divided into high, medium and low three grades. For high-grade products, such as instruments, meters, etc., the price itself is higher, in order to ensure safe circulation, it should be selected for packaging materials with excellent performance. For export commodity packaging, cosmetics packaging, although they are not high-grade goods, but in order to meet the psychological requirements of consumers, often also need to use high-grade packaging materials. For mid-range products, in addition to considering the aesthetics, but also more consideration of the economy, its packaging materials should be equivalent to it. For low-grade products, generally refers to people's largest consumption of a class, it should be affordable, focusing on reducing the cost of packaging materials and packaging operations, to facilitate the opening of the operation, the economy of the first consideration principle, you can choose low-grade packaging specifications and packaging materials.
2. The principle of adaptability
Packaging materials are used to package products, products must be circulated to reach the hands of consumers, and if a variety of products does not have the same circulation conditions, the choice of packaging materials should be adapted to the circulation conditions. Circulation conditions include climate, transportation, circulation objects and circulation cycle. Climatic conditions refer to the packaging materials that should be adapted to the temperature, humidity, temperature difference, etc. in the circulation area. For harsh climatic conditions, the choice of packaging materials requires more attention. Transportation methods include humans, cars, trains, ships, aeroplanes, etc. They have different performance requirements for packaging materials, such as temperature and humidity conditions, and vibration size conditions are very different, so packaging materials must adapt to the different requirements of various modes of transport. Circulation object refers to the recipient of the packaging products, due to the different countries, regions, and nationalities, packaging materials have different requirements for the specifications, colours, patterns, etc., which must be adapted to. The circulation cycle refers to the scheduled period of time for goods to reach the hands of consumers, some goods, such as food products have a very short shelf life, and some can be longer, such as daily necessities, clothing, etc., its packaging materials should meet these requirements accordingly.
3. Coordination principle
Packaging materials should be coordinated with the functions undertaken by the packaging. The packaging of the product is generally divided into packaging. In the packaging and packaging, they have different roles for the product in circulation. Individual packaging, also known as small packaging, which is in direct contact with the goods, mainly to protect the quality of goods, mostly with soft packaging materials, such as plastic film, paper, aluminium foil, etc. Medium packaging refers to a single commodity or a small package to form a small whole, it needs to meet the double function of decoration and buffering, mainly using cardboard, processing paper and other semi-rigid materials, and adapting to printing and decoration, etc. The outer packaging, also known as large packaging, is centralised packaging in one container, mainly to protect the safety of commodities in circulation, to facilitate loading and unloading, and transport, its packaging materials should first meet the shock-proof function and take into account the need for decoration, more use of corrugated cardboard, wood, plywood and other rigid packaging materials.
4. Principle of aesthetics
Whether or not the packaging of a product is aesthetically pleasing determines, to a large extent, the fate of a product. In terms of the choice of packaging materials, the main consideration is the colour, transparency, stiffness and type of material. Different colours can have very different effects. Of course, the colours used must also be in line with the traditional habits of the people to whom they are sold. The transparency of the material is good so that people can see it at a glance and feel comfortable. Good stiffness gives a sense of aesthetics and a good display effect. The aesthetics of different types of material vary greatly, for example, the effect of wrapping sweets in cellophane and wax paper is very different.
In today's fierce competition in the international market, the shape, pattern, material, colour and advertising of the packaging have a direct impact on the sales of goods. In terms of the choice of packaging, the main factors to consider are the colour of the material, the stiffness of the material, the transparency of the material and the price.
