Package design refers to packaging design.
Packaging simply served to protect the goods, just as the meat was wrapped in newspaper in the old butcher's shop.
However, in modern times, packaging has become a separate product with complex functions that make the product stand out more, promote it, and even consider the convenience of movement, in addition to its role of simple protection.
Thus, packaging has become a tool that plays an important role in selling products.
Accordingly, package design has also become an important area.
Then, what should be paid attention to in product package design?
1. Does it contain the characteristics of the product well?
Package design is based on an understanding of the product, not just making it pretty.
Most packaging will obscure the product.
If so, it should be a design that can express the product inside well.
This is because customers often have to choose by looking at the packaging rather than the product inside.
It is the package designer's job to do this.
2. Know colors and materials well
Many materials are used to make packaging, and there are many different types of paper.
Also, when printed on these various materials, even if the same pigment is used, different colors come out.
Only when you have an understanding of this can you do a proper package design?
3. You have to grasp the concept well
The concept is direction and planning.
To have an accurate concept, there are many things to do, such as a solid understanding of the product, extensive data research, and a clear target audience.
This can be done by manufacturers or by package design companies.
It is a matter that requires meetings and consultations between each others.
A good concept will make the package design go smoothly.
4. You must have an understanding of the text
Visuals are often the only thing that matters when it comes to packaging design, but the text is also important.
Besides your brand, your headline and copy should be easy to understand, and your descriptive text should be legible.
Images are what catch the attention of interested consumers, but product descriptions are often what guide them in their buying decision.
How to select a package design company
When choosing a package design company, of course, you need to make sure that they are doing the above product package design properly.
To do that, of course, you need to check out the portfolio of the work you have done so far.
Most of these can be found on the company website.
After that, you should have a meeting to make sure that the company has a good understanding of the direction of the company's product.
For this, a visit to the company is essential rather than a phone call.
Bowen New Material (Dongguan) Co.Ltd. is equipped with facilities to solve printing problems at once, but also opened a separate design research center, and has the capability to solve everything from package design planning to printing at once.
If you do not have much experience in package production and it is difficult to supervise one by one, it is a good idea to choose a company with such a one-stop service.