Packaging bag printing design is a technical activity

Packaging bag printing design is a technical activity

It is very important to formulate a fixed conception method and conception program in the design and creation of packaging bags. The core of conception is to consider two issues of what to express and how to express. To answer these two questions, we need to solve four points: the focus of expression, the angle of expression, the technique of expression and the form of expression. Just like fighting a war, the focus is on the target, the angle is the breakthrough, the technique is the tactic, and the form is the weapon. If any link is not handled properly, all previous efforts will be wasted.

The focus of performance is the concentration point of the decoration performance content. The packaging bag design is carried out in a limited screen, which is a limitation of space. At the same time, the packaging bag must be recognized by buyers in a short period of time during the sales process, which is limited in time. This kind of space restriction requires that the packaging design cannot blindly seek perfection and be comprehensive.

The form and technique of packaging bags are all about solving the problem of how to express. Form is an external weapon, the specific language of design expression, and the visual communication of design. Generally speaking, the expression form mainly considers the following issues: graphics, how to design thematic graphics and non-subject graphics; whether to use photos or paintings; figurative or abstract; realistic or freehand; induction or exaggeration;

Author Rowling

E-mail: rowling@bowenpack.com

Phone Number:+86-15920713687 (whatsapp/wechat)